BABY BOOMERS SPENDING POWER
Did you know Baby Boomers born in the years 1946 to 1964 and their elders make up the largest share of consumer spending in the U.S.? Chief Economist, Wayne Best, for Visa said that “The 50-plus and 60-plus population is clearly playing a large role in consumer spending and that older consumers are going to become more significant as these trends intensify”. They also have the highest level of discretionary income on hand.
Don’t let your business miss out on this lucrative audience. Take a break from targeting all your advertising dollars on just Millennials and advertise where Baby Boomers and seniors tend to look for products and services. Contact us at www.midamdir.com or call 918-946-5553 for more information about our products and services.